Causeway
Trade Up To Tradex
A series of social ads showcasing the features and benefits of Tradex, Causeway's invoice handling platform for the construction industry.
Taking a cue from the 'Wacky Races' cartoon show I watched as a kid, I designed a series of outlandish vehicles all encumbered by a signature flaw. Each wacky car is quickly outperformed by our hero Tradex car which zooms past to demonstrate the performance aspect of the product.
I gave each car its own soundtrack and sound effects to enhance the unique characteristics and match the look and feel.
Copywriting | Creative Direction | Design | Audio Editing​​​​​​​