SES Water
'The Wasted Drop' Concept
SES Water required supporting elements to reinforce the 'Every Drop Counts' campaign that would educate customers on how to best save water. 

Working with top-notch internal comms agency Alive With Ideas, I devised the concept 'The Wasted Drop'. In this story, a single drop of water is waiting to be released from the tap but instead of being useful, it is wasted and goes on a journey through the SES water system, into the Earth's water cycle and then comes back as clean water. Back in the tap, the drop is saved from being wasted, ready to be useful another day. 
The client chose my concept and the agency's internal team turned it into an animated story for world book day read by Louise Redknapp. A children's book adaptation was also created and given away to customers and at local food banks to help impoverished families save money.
Concept | Copywriting