Avatar hosted a VIP family fun day at the 2015 Red Bull Air Race in Ascot. The event needed an invitation that would really stand out and I decided to take that brief literally and include a pop-up element.
I adapted the Red Bull logo and added it to an illustration of one of the air gates synonymous with the sport. A simple v-fold would cause the plane to pop up out of the card when opened.
The internals were 4-colour printed before being cut and creased using a computer controlled Zund machine. The external stock (a Plike paper) was also Zund cut and digitally printed with a white ink.
A handy concertina folded pocket cheat sheet gave guests on the day the essential facts and rules.
As the invitation is opened, the plane would raise up
The front of the invitation had a Zund-cut logo and white print
The pocket cheat sheet folded
Essential facts on the cheat sheet to help guests enjoy the day