Millgate required a refreshed digital presence that would act not only as a glimpse into the aspirational world of multi-million pound homes but also serve as a sales tool to capture more of the elusive luxury homes market.
These concepts show a vibrant, captivating website mixing vivid imagery with key information pertinent to buyers. A flexible search system culminates in an innovative modular page that grows seamlessly alongside the various stages of the real-world development, allowing the page to feel complete even if specific information is not yet available.
Home Page
The home page begins with a featured property slideshow and allows the user to "Find your perfect home" by way of an on-page search bar. Quick-link boxes (used to promote recent award wins in this instance) sit above a series of panels that introduce the signature mosaic style for the site imagery. The examples here allow Millgate to link directly to a property or custom search parameter (close to London, developments with limited properties available etc.), show the videos available in the gallery page or sign up to the Luxe Living digest email.

Further modules can be seamlessly inserted or removed as required keeping the page clean and structured.
Development Details
This page consists of various information modules specific to each development or location. These modules include an introduction to the site, location and property galleries, property search, floorplans, map and directions (including local amenities), links to the selling agent and an opportunity to view the printed brochure online or have a copy delivered to your home.
Gallery
The gallery page is a sprawling mosaic of colour. Showing an array of past and present developments the user can browse freely or liimt the view to homes, apartments, interiors, gardens, award winning properties or a selection of Millgate's stunning films showing walkthroughs of some of their most sought-after properties.
A selection of pages from across the site
Luxe Living
Somewhat unique to a property developer's website, the news and events pages have been transformed into 'Luxe Living' an aggregate luxury lifestyle blog mixing the best of fashion, food, art and lifestyle with news of Millgate's award-winning luxury homes. The intent is to make Luxe Living a true destination blog for both the luxury elite and those aspiring to that lifestyle.

The Twitter feed appears to the right on desktop and tablet to reduce the line length of the blog but is hidden on mobile view. 

A monthly email digest of the most viewed articles is sent to subscribers as well as a possibility of subscriber-only previews of the latest showhomes and upcoming developments.