Our brief was to create in-store support for the launch of the ‘Oops’ campaign using the heightened market activity of the iPhone launch. Our campaign was to also celebrate 10 years of events at The O2 and look into any links to this being the 10th year of iPhone.
The event included a lounge takeover in O2’s two Store of the Future locations complete with bespoke sliding puzzle table as well as various collateral including t-shirts, bags, drop-ins and flyers with an attached screen protector for the out-of-store "Angels" to distribute in order to raise awareness.
The creation of a glass mosaic artwork that was sympathetic to the official “Oops” asset was necessary in order to give us additional artwork to use in the in-store environment and our activations.
The creation of a glass mosaic artwork that was sympathetic to the official “Oops” asset was necessary in order to give us additional artwork to use in the in-store environment and our activations.
