Hydro
One Vision Direct Mail
One Vision Direct Mail
Aluminium and renewable energy company Hydro wanted to merge its two main trading styles into one. They required a campaign that would talk directly to their small but wildly profitable customer base of fabricators to offer reassurance that any changes were only skin deep and that the end result would be a more streamlined and capable company.
The campaign took the shape of a direct mail box containing information about the merger with follow on updates posted in bespoke envelopes to make sure information was relayed properly throughout the transition period.
Strategy | Concept | Copywriting | Design | Packaging | Specialist Print Knowledge
