Fix Radio
National Launch
National Launch
Initial art and copy style for the national launch of construction-focussed radio station Fix Radio. The tongue-in-cheek copywriting blended well with the on-air banter that Fix is known for in the London trade community and the visuals brought a more mainstream feel to the station allowing it to stand its ground against trade favourite Absolute Radio.
Strategy | Copywriting | Design | Art Direction | Retouching