Fibo
Made For Modular
Made For Modular
Modular wall panel manufacturer, Fibo required a direct mail campaign to reach a number of modular building manufacturers in the UK. I used the opportunity to tidy up their brand look and feel and introduce some new campaign elements that could be integrated into the main brand with minimal disruption.
Using Fibo as a common verb elevated the product in conversation and connected with their target audience. A bespoke "Made for modular" roundel showed commitment to the sector and adorned both the formal sample mailer and a more whimsical mailer that contained chocolate coins with the roundel graphic stamped on top.
This campaign set the style for future work aimed at social housing and hotel facilities producers.
Using Fibo as a common verb elevated the product in conversation and connected with their target audience. A bespoke "Made for modular" roundel showed commitment to the sector and adorned both the formal sample mailer and a more whimsical mailer that contained chocolate coins with the roundel graphic stamped on top.
This campaign set the style for future work aimed at social housing and hotel facilities producers.
Branding | Copywriting | Design | Packaging
