Alpha Heating
Feels Like Home
Alpha staff, installers, customers and influencers alike were asked to tell us their ideal “Feels like home” moment. The standout responses were turned into short doodle-themed animations and customer responses framed the entry requirements for a competition to drive engagement.
The brand awareness campaign culminated in December with an animated Christmas TV spot that aired on the Channel 4 and Sky networks. I wrote the original script as well as the accompanying song and directed both through external partners. The work was nominated for best digital campaign at the CMA Awards and the song continues to live on, attracting new listeners each month on all popular streaming platforms.
Concept | Copywriting | Creative Direction | Design | Songwriting | Audio+Video Editing