Causeway
Flow Direct Mail
With their main competitor in drainage software about to undergo a huge product refresh, Causeway sensed an opportunity to convert customers to their own advanced solution. A direct mail campaign was devised with an email /social backup that explained each of the features an benefits of Causeway Flow and how it stood above the competitor's offering.
The first example below is the design chosen to run with however I have also showcased my preferred option from the pitch stage.
Concept | Copywriting | Design | Retouching | Packaging
Below is an alternative concept from the pitch stage that I favoured.
It featured a pop up cube mailer and a wider range of messaging.